dmexco 2017: Valtech demonstrates how Brands can Generate Revenue via New Services in Networked and Autonomous Vehicles and in Within Retail Environmentsdmexco 2017:
Valtech demonstrates how Brands can Generate Revenue via New Services in Networked and Autonomous Vehicles and in Within Retail Environments
-Customer Experience ist the focus of the trade fair presence in Cologne
Cologne / Düsseldorf, 13th September 2017
What do new in-car applications and a smart mirror for the retail trade have in common? Thanks to new digital technologies and the intelligent usage of data, both simplify the everyday routine of customers. Once again this year, Valtech, a global digital agency focused on business transformation, is delivering innovation to the customer journey at dmexco.
In Hall 6, Stand E039,visitors can experience live, which possibilities there are for brands to offer new in-car services as well as heads-up gesture controls live. "The significance of these new services in automobiles, which make the time spent in the car more pleasant and enable the continuation of digital activities while travelling, is growing, especially with autonomous driving in mind," said Managing Director, Andreas Peters, who is responsible for the Digital Automotive business unit at Valtech Germany.
"On demand services and features, which can be booked by the customer if required and depending on where they happen to be, are becoming increasingly important," added Peters. "The driver is becoming a 'consumer en route', which offers huge potential for a wide range of brands.".
Connected Store Demonstrations
With the "smart mirror", the end user and brand experience also take centre stage for Valtech. The "smart mirror" is part of the connected store that Valtech has developed, which brings digital technologies together for smart use within the retail environment. Current product information, which is transmitted by beacon technology, supports the buyers in the shop for instance when searching for their new favourite wardrobe item.
"Hence, the changing room becomes the centre of the shopping experience and the digital personal shopper," said Uwe Tüben, Managing Director, Valtech Germany. "Brands improve their customer experience as well their conversion rate. At the same time they can learn more about the route of the goods in the shop and about the buying behaviour of their customers.".
"With our current prototypes we will demonstrate at dmexco 2017 that digitalisation and the real world have inseparably grown together and that customer centricity is not just an empty buzzword for us," Tüben concluded.
As a full-service digital agency, Valtech combines long-standing technology expertise and marketing experience to help companies at all levels of digital transition. "Connect what's not connected, create what's missing": The integration of new and existing technologies is one of the core competencies of Valtech. Whether complex replatforming projects, e-commerce platforms, mobile applications or services around the networked vehicle: Together with the customer and through the use of agile methods Valtech develops flexible and individual solutions - and realises new business models and branding experiences along the entire value chain.
According to the BVDW ranking, Valtech GmbH, with locations in Düsseldorf, Frankfurt, Cologne and Munich, is one of the 15 most high-selling German digital agencies. It is part of the international Valtech group with more than 2,000 employees in 13 countries and around 300 employees in Germany. Valtech's customers include Audi, Bertelsmann Music Group, BMW, Porsche, Linde, Bayer CropScience, Henkel, Marc O'Polo and Miele, the partner network consists of companies such as Adobe, SAP Hybris and Sitecore.
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