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Inhaltsverzeichnis - Mobile Media & Entertainment - Opportunities and challenges for Mobile Network Operators

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1. Executive Summary

2. Introduction

3. The Media & Entertainment Market

  • 3.1 M&E market description
  • 3.2 New challenges: Convergence and interactivity

4. Mobile Internet - a new Opportunity for the M&E Industry

  • 4.1 Content and technology - Prerequisites of mobile M&E services
  • 4.1.1 Content characteristics
  • 4.1.2 Mobile telecommunication technology
  • 4.2 Value chain in the mobile M&E business
  • 4.2.1 Responsibilities in the mobile M&E value chain
  • 4.2.2 Generic revenue models in the M&E value chain
  • 4.2.3 Strategic options to position in the value chain
  • 4.2.4 Mobile Internet pitfalls

5. Requirements of the M&E Industry on the Mobile Network Operators

  • 5.1 Commercial requirements on the operators
  • 5.1.1 Business models
  • 5.1.2 Pricing models
  • 5.1.3 Revenue streams
  • 5.1.4 Brand and customer base of the mobile network operator
  • 5.1.5 Pre-investments in R&D and marketing
  • 5.1.6 Customer care
  • 5.2 Technical requirements on the operators
  • 5.2.1 Open standards
  • 5.2.2 Security
  • 5.2.3 Quality of content delivery
  • 5.2.4 Billing/charging
  • 5.2.5 Content storage and content conversion
  • 5.2.6 Application hosting

6. Impacts for the Mobile Network Operator's Business

  • 6.1 Commercial impacts
  • 6.1.1 Segment-specific know-how and tailored business models
  • 6.1.2 Sharing risk and investments
  • 6.1.3 New revenue-generating services
  • 6.2 Technical impacts
  • 6.2.1 Open standards and interfaces
  • 6.2.2 Digital Rights Management
  • 6.2.3 Quality of Service
  • 6.2.4 Flexible billing/charging schemes

7. Profitability of Mobile M&E Applications

  • 7.1 Classification of mobile applications
  • 7.2 Example application: 'Music Arena'
  • 7.2.1 Business model 'Song teaser'
  • 7.2.2 Business model 'Personal CD'
  • 7.2.3 Revenue model
  • 7.3 Interpretation of results

8. Critical Success Factors

Appendix

A.1 Terms and Definitions